So you saw the ad, you came in for the incredibly low price, but maybe you got a bit of bait & switch at the signing table, like I did. You thought you were going to be able to lock in your rate for 12-months, but come to find out it’s only available for 6-months… sound familiar?
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Archive for the ‘Marketing Curiosities’ Category
Directions to Heatherwood Misleading, Needlessly Long… Why Is That?
Friday, October 10th, 2008From the first minute I called and talked to the management at Heatherwood Apartments, I should have suspected something was a bit amiss. They really like to cling to their technical, geographic location inside of Mill Creek, which they do indeed technically have… but if the address is undeniable, why did they direct me through a route to drag me through untold miles of needless suburbs to get there? Oh wait, it’s because they are huge liars, and when they can’t lie to you, the least they can do is mislead you… did it for me, and it worked.
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Site Lies: Lifestyle Page of HeatherApts.com
Sunday, October 5th, 2008If you want to better understand just how honest the managers at Heatherwood Apartments are, I challenge you to look no further than their very own site at www.HeatherApts.com. There you’ll find all kinds of half-truths, mistruths and outright lies in ways that might surprise you. If you’re too savvy to buy in to the rumors, just look at their site to assess it for yourself.
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Site Lies: Amenities Page of HeatherApts.com
Friday, October 3rd, 2008If you’re trying to get a solid understanding of how honest or dishonest the staff, management and corporate backers of Heatherwood apartments in Snohomish County, Mill Creek, Washington really are, don’t take my word for it, but look at their very own site at www.HeatherApts.com. There you’ll find all kinds of half-truths, mistruths and outright lies in ways that might surprise you. If you’re smart enough to consider rumors may lack credibility, look at their site to assess it for yourself and consider the following facts.
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Site Lies: Contact Page of HeatherApts.com
Tuesday, September 30th, 2008It may sound nitpicky, or strange, but maybe because it is. The Contact Page is only one example of this, and it’s isolated, but every ounce still counts, so take this with or like the grain of salt it is.
EMAIL link is broken. The only way to find the email address, sadly and strangely, is to dig in to the source code of the page and get pretty intuitive with how code is written. This isn’t a big lie, perhaps, but maybe more of a great and sweeping incompetence.
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Garage Discount Mistruth and Follow-up Failure to Disclose
Saturday, September 27th, 2008When we first moved in, there was a flier in the lobby that had an offer pretty good to entice us to accept a garage unit. We didn’t need one, but we had a few things that needed to go into storage, and since the Pathfinder didn’t have a working lock on the back hatch, we figured it might be worth the while.
We didn’t take the flier, but we both remembered it saying that the first month was free. Apparently, not the case.
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Site Lies: Home Page of HeatherApts.com
Saturday, September 27th, 2008If you wonder how honest the folk at Heatherwood Apartments are, I challenge you to look no further than their very own site at www.HeatherApts.com. There you’ll find more half-truths, mistruths and outright lies than any rumor I could ask you to believe.
So let’s start with the Home Page:
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